Translator HUBB
Insights on translation technology, AI, and multilingual content management.
Much of today’s translation infrastructure still thinks in spreadsheets. It turns documents into flat sequences of text. A heading, a table cell, a footnote caption. They all become rows in a spreadsheet. Original structure, visual context, the relationship between a paragraph and the heading above it; all of that is put to the side before translation even begins.
As companies grow internationally, the volume of content requiring translation increases rapidly. Websites, product documentation, marketing campaigns, support content, and internal content all need to be translated and updated regularly. Without the right infrastructure, translation can quickly become a bottleneck.
As companies expand internationally, translation becomes a core business function rather than an occasional task. Marketing teams, product teams, legal departments, and customer support all need multilingual content, and they need it quickly.